Helpful Advice for Starting Out on The Twitter Dot Com

bau pals
Reading Your Tweets Like…

I suspect that much of PALS’s new growth on Twitter (aka #OnHere) in the past year comes via follows by new accounts. I don’t have hard data to support my observation, but I suspect PALS shows up more as a suggested follow, especially for new folks. Regardless, our growth reflects how Twitter’s algorithm works coupled with the way content moves #OnHere.

We have a small Twitter following compared to other academic blogs. We don’t have the large audience appeal working in the favor of many other collaborative academic blogs with a social media presence. The practical part of teaching American literature is neat, but niche. In the big picture, we’re small on Twitter. Our small size, regardless of our content, also reflects how Twitter works.

PALS has been #OnHere since August of 2015. It took a long time to grow our following. It took a long time to figure out how running an account for a blog/entity/thing versus a personal account differed. Many of us behind the PALS scenes have been #OnHere well before 2015. Still, we’re learning and figuring things out when it comes to tending to PALS and providing the content that #PalsNation wants.

I thought it might be useful to share a little bit of Twitter advice, especially since we have many new followers, including many graduate students. Graduate students are frequently told to get on Twitter or other forms of social media…

a mentoring.jpgHowever… Let’s be honest: in many cases graduate students are told to get on Twitter by 2 types of people: 1) Folks that aren’t on the Twitter Dot Com or 2) folks that are not good at the Twitter Dot Com. We are on the Twitter Dot Com. We’re decent at it. We’d like to share a few pieces of advice. Before we get into technical advice for starting up with Twitter, we’ll begin with philosophical advice.

A lot of Twitter advice focuses on being your own person on Twitter; it’s a recommendation steeped in a lot of privilege. You’ll find the “be yourself” advice in a myriad of advice columns; you’ll find such advice below. However, recognize that such advice often comes from experiences centered within positions of great privilege. It is important to take any advice with a grain of salt.

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BJ Blazkowicz gets it; Jack not so much.

Twitter has problems. There are rat bastards, trolls, and Nazis out there. There are people out there that will throw folks under the bus. Twitter can exacerbate systemic inequalities and can hang people out to dry. Twitter, the company, does little to stop this. All of the above doesn’t even account for the systemic inequalities within academia. Unfortunately, the work of supporting individuals attacked by sustained trolling campaigns falls on a larger community. You don’t have to engage with people. Mute and block are your friends.

Twitter is a weird platform and much of it has nothing to do with you. So, be cool with understanding that the workings of Twitter (platform and company) are weird (and often just bad). It doesn’t have all that much to do with you or the people you follow. We try to use Twitter to have a little bit of fun with PALS. We smash the retweet button. We post memes and gifs. We have a decent amount of engagement. However, Twitter isn’t what drives traffic to our site. On the flipside, Twitter is huge for making connections with folks interested in pitching a guest post. It has taken a while for us to get used to this facet of Twitter. For instance the recent meme-ification of PALS really didn’t happen until the coming of #WaltGrittman.

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Don’t worry about running with big accounts or big people. Be your own dog. Find fellow travelers in terms of personality and your personal and professional interests. For example, it has taken me a great deal of time to find a handful of folks that appreciate my humor. Find folks that share the same personal and research interests. Pay attention to your research interests, but if you like museums or zoos or whatever, then follow accounts related to those interests, too. You will find fellow travelers. It can take time. Finding new folks is a cool thing about Twitter. Finding your Twitter voice is a process. Again, be your own dog as best as you can. It’s hard not to worry about being yourself when there is so much self-fashioning and promotion on Twitter. There is a lot of self-fashioning in academia. Twitter turns self-fashioning up to 11.

Try to be kind. Don’t be a bad person. The thing about assholes on Twitter is that we tell them to be kind and nice, but they don’t listen. Don’t placate abusive or condescending people. It’s actually harder than it sounds because Twitter rewards bad behaviors with likes and retweets. Twitter often foments a feed frenzy. Twitter seems big, but it can be a small world, especially in how it functions like a little public square in the world of academic fields and subfields and subfields of subfields.

meerkat shit list
Not a lie.

Try to interact with other people, which is a hard thing to do for many of us. Wade into the discussions about your research interests. Get fizzy with the recurring debates about soda. Remember, Twitter is just weird. You don’t need to be on all the time, which is a hard thing to remember. Try to reply to people. Interact with them. Actually respond directly; don’t overuse the quote-tweet function. It takes a long time to figure out how to get a read on how some conversations work. Some conversations are a free-for-all. Some conversations are A-B conversations in public, so C your way out.

Some content resonates. Some tweets are duds. A lot of times the profound sinks to the bottom, but the mundane rises to the top. Just do you. It took me nearly 10 years to have a moderately viral tweet. I can’t explain it.

Twitter affords an opportunity to retool one’s scholarly interests outside of how the traditional academic world works. Running in certain circles means that I’ve been able to refocus my scholarly interests. Many of us at PALS have used Twitter to become early Americanists, for example.

Below you’ll find advice folks starting out with a new Twitter account. Again, keep in mind your own personal situation and account for your own internet safety.

  1. Use your own name, if you can, in the Twitter handle and in the name field for your account.
  2. Don’t be an egg. Make sure to include some kind of profile picture. Use a headshot, a picture of your research, an animal. Just don’t go with the default.
  3. Come up with a pithy bio for your account. Identify your affiliations and your research interests. It took me a long time to come up with a pithy bio. It took me writing a fellowship application to come up with my bio.
  4. Don’t go following crazy right away, especially with Twitter’s suggested follows that appear when creating a new account. Start building your Twitter network with people you know in real-life. By starting with people you know, you’ll build a network that will function as a way validating your account as one that is genuine.
  5. Tweet and reply to people in your initial network. You’re building up a sample set of tweets that demonstrate who you are as an individual #OnHere. Aim to build a record of consistent tweeting, maybe of 30 to 50 tweets.
  6. Start building the second level of your network. Start with your subfield; don’t jump right into the larger discipline. You’ll likely find it more rewarding to build a network of folks related to your subfield. Start by following academic blogs, professional organizations, & libraries/archives in your subfield. Then, check out their followers for further suggestions. You can build this network over time; no need to do it all at once. This manner of finding accounts is a much more fruitful approach than relying on Twitter’s suggestions.

Again, remember just to do you. It is okay to lurk and watch conversations unfold. Adapt anyone’s advice for your own circumstances. Welcome to the Twitter Dot Com. Hopefully this advice helps you with entering the fruitful and maddening world of Twitter.

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How to Organize a Teach-In

 

As teachers of American literature and culture, we are well positioned to bring our academic training and insight to bear on the social justice concerns of our political moment, such as women’s rights, immigrants’ rights, environmental justice, and anti-racist activism. Yet we may not know the best ways to discuss these issues with students and may wonder if it is appropriate to do so in the context of the classroom. Headlines about the weaponizing of free speech and attacks on faculty academic freedom may inhibit us from raising these concerns in our classes or on our campuses, especially those of us who are graduate student, pre-tenure, or contingent instructors. Some faculty who embrace social justice commitments may have pedagogical reasons for not addressing political issues in the classroom, particularly if the issues are not related to course content or learning outcomes.

How can we deploy our knowledge and expertise in support of our social justice investments if traditional protests, petitions, and demonstrations do not appeal to us or are not suitable for our role on campus? The “teach-in” format of the 1960s is an overlooked activist option for teacher-scholars who want to awaken their students and campuses to the urgency of the political moment. Through structured, organized educational events on campus but outside the classroom, teach-ins are an effective strategy for American literature instructors to use when the need arises to facilitate informed dialogue around social justice issues.

What is a teach-in?

http://michiganintheworld.history.lsa.umich.edu/antivietnamwar/exhibits/show/exhibit/item/86
University of Michigan students at the first teach-in. Source: http://michiganintheworld.history.lsa.umich.edu/antivietnamwar/exhibits/show/exhibit/item/86

At traditional teach-ins, a series of scholars speak on their areas of expertise in relation to a specific political or social justice concern. The first “teach-ins” on college and university campuses were organized in response to the Vietnam War draft. Professors at the University of Michigan planned a teaching strike and an off-campus “teach-out” in the style of labor movement “walkouts.” Faced with threats of retaliation, the faculty members reconsidered. Rather than strike or walk out, the educators chose to “teach in,” or “occupy” (to use the 21st-century term) the campus with their academic knowledge and pedagogical expertise. Along with lectures and discussions related to the war draft, the teach-in also included debates, movies, and musical performances. Similar campus-wide teach-ins soon followed at institutions such as Columbia and Berkeley.

Later on, teach-ins were used by the “environmental, women’s, anti-Apartheid, and anti-nuclear movements, into the 1990s and 2000s [by] the Democracy Teach-Ins . . . and most recently [by] Occupy and Black Lives Matter.” A teach-in is an opportunity to promote dialogue about current political affairs outside the classroom and regular curriculum, but still within an academic setting. Teach-ins are an occasion for faculty to model civil discourse and to demonstrate the academic relevance of social justice concerns by connecting social justice issues to the content and methods of our discipline. Teach-ins are designed to be participatory, with discussion and questions from the audience. Although the earlier teach-ins of the 1960s were sometimes disruptive, teach-ins are part of the tradition of peaceful protest and activism.

Some teach-ins may have the overt political goal of “producing knowledge for use by participants as members of an organized, politicized campus community.” Others may simply aim to raise an issue. For example, a colleague who organized a teach-in in response to the 2003 Iraq War explains that faculty did not want students to “walk out of class” in protest, yet wanted to send the message that a declaration of war “was momentous and needed to be thought about and processed” as a campus community. Faculty from across campus provided historical, artistic, political, feminist, ethical, and military history lenses to deepen the campus’s thinking “about Iraq, about war, and about the implications of U.S. actions.” By considering the issue from so many perspectives, students were empowered to come to their conclusions.

“Day Without a Woman” teach-in

day without a womanI helped organize a teach-in in conjunction with the “Day Without a Woman” strike sponsored by the Women’s March on March 8, 2017. Although many faculty at my institution were concerned about the matters related to the strike—women’s issues, labor issues, and anti-immigrant policies—we did not believe it would serve our students or the educational mission of our small, teaching-focused institution to “walk out” and not teach that day. Many of our students care deeply about social justice issues, but generally speaking, our student body is not “political.” Our students look to faculty for leadership on political activism, and we decided that a teach-in would provide a productive model of engaged citizenship and democracy in action.

We held our teach-in in the atrium of our library, a visible locale in the center of campus. Faculty from our Gender Studies program gave lectures on topics such as “Women, Science, and Feminism,” “Sojourner Truth: Abolitionist, Intersectional Feminist, Bad Ass,” and “The Value of Women’s Labor.” We also held a community reading and discussion of Margaret Atwood’s The Handmaid’s Tale. Our teach-in ended with a bilingual reading by two Mexican poets visiting campus that day, Marcia Trejo and Aurora Velasco.

To create a welcoming and fun setting for students and the entire campus, we provided catered refreshments and hot chocolate throughout the day. We publicized the teach-in to students, staff, and faculty over campus email listserves; we also posted flyers and announced it in our Gender Studies classes. Many students came to the teach-in on their own, and several faculty encouraged students and entire classes to attend the various lectures, readings, and discussions.

Once we had the idea, we were able to organize our “Day Without a Woman” teach-in in just a few days. My campus is small with few bureaucratic barriers, so we were able to find faculty speakers, schedule rooms, order food, and publicize the event on short notice. We had the support of key campus leaders who viewed the teach-in as a positive demonstration of civil discourse.

Other teach-in formats: Tours, panels, syallabi, Twitter

learningisresistance.jpg-largeWhen I recently posted a query about teach-ins on Twitter, I discovered that instructors in the broader field of American cultural studies are embracing some creative and unexpected teach-in formats. Trish Kahle organizes socialist walking tours of her university’s campus that “re-narrate” the typical college admissions tour. Guy Emerson Mount has organized teach-in panels (rather than using the traditional lecture format) on his institution’s ties to slavery, a shooting by campus police, and hate speech on campus.

Rhonda Ragsdale, a history professor at Lone Star College, began tweeting about “social justice from a historian’s perspective” every Saturday morning under the hashtag “#SaturdaySchool.” She now has more than 8,500 followers and co-hosts Twitter teach-ins on issues as diverse as the present-day legacies of slavery to the importance of art. Online teach-ins and podcasts may be an option for those concerned about adversarial relationships between activists and academia or those who want to eschew their “universities’ ideological traps” and perpetuations of injustice.

Peter Sahlins at UC-Berkeley designed a semester-long teach-in on “The US Election of 2016 in Global Context.” Designed as a pass/fail course that met every Tuesday night in spring 2017, this teach-in featured faculty speakers from a variety of disciplines who discussed scholarly questions surrounding the unexpected victory of Donald J. Trump. Similarly, crowd-sourced syllabi organized around social justice and political issues such as #CharlestonSyllabus and #PostTrumpSyllabus have been designed and circulated in the activist and pedagogical spirit of the teach-in.

Considerations and recommendations for organizing a teach-in

recommendationsGiven the chaotic political news cycle, you may find that your campus needs to organize a teach-in on short notice. Consider the institutional structures and relationships that can aid you. For example, our Gender Studies program was able to provide the staff, resources, and budget for our teach-in. Individual faculty members’ rapport with campus staff made it possible for us to schedule rooms, publicize the event, and regroup when the inevitable planning complications occurred. However, if institutional logistics, bureaucracy, and politics make it difficult to move quickly and efficiently, perhaps the creative, alternative formats suggested above might be useful to you. At large institutions, organizing a teach-in for students and faculty in a single department or program, rather than an entire campus, may be more logistically feasible and effective.

Keep the education and empowerment of your students at the center of your teach-in. With students in mind, our “Day Without a Woman” teach-in was designed to be fun and interactive. My only regret was that we didn’t provide our students with opportunities for action. Voter registration or a letter writing event would have been action steps in-line with my institution’s mission of promoting engaged, democratic citizenship. There are some who argue that it is pedagogically irresponsible to bring matters of social justice to students’ attention without empowering them to do something. But other educators maintain that it is enough to raise the issue and let students come to their own conclusions and determine their own next steps.

Although the teach-in format is an alternative to more disruptive forms of campus activism and protest, it does not come without professional risk. Each instructor will need to identify and evaluate possible perils. Depending on your institutional context and your status within your institution or department, you may not feel professionally protected if you organize or participate in a teach-in. In such cases, those of us with tenure need to defend our colleagues’ academic freedom and promote free speech, the very pillar of our precious democratic institutions. We have a responsibility to wield our tenured status to amplify vulnerable voices and perspectives on our campuses and within the profession.

Teach-ins today can take many forms and are an established and pedagogically sound option for peaceful political resistance for teacher-scholars of American literature. For me, organizing a teach-in was a rewarding experience that aligned my personal values, professional ethics, and my social justice investments.

Questions:

Share your ideas, thoughts, and experiences in the “comments” section. I would love to hear from you!

  1. Have you ever organized or participated in a teach-in? What was the topic and format?
  2. Should a teach-in have an action-based outcome or is raising the issue enough?
  3. If you were to organize a teach-in on your campus tomorrow, what would the topic be?
  4. What is the relationship between tenure and academic freedom? What should the responsibilities of tenure entail in our perilous political climate?