I suspect that much of PALS’s new growth on Twitter (aka #OnHere) in the past year comes via follows by new accounts. I don’t have hard data to support my observation, but I suspect PALS shows up more as a suggested follow, especially for new folks. Regardless, our growth reflects how Twitter’s algorithm works coupled with the way content moves #OnHere.
We have a small Twitter following compared to other academic blogs. We don’t have the large audience appeal working in the favor of many other collaborative academic blogs with a social media presence. The practical part of teaching American literature is neat, but niche. In the big picture, we’re small on Twitter. Our small size, regardless of our content, also reflects how Twitter works.
PALS has been #OnHere since August of 2015. It took a long time to grow our following. It took a long time to figure out how running an account for a blog/entity/thing versus a personal account differed. Many of us behind the PALS scenes have been #OnHere well before 2015. Still, we’re learning and figuring things out when it comes to tending to PALS and providing the content that #PalsNation wants.
I thought it might be useful to share a little bit of Twitter advice, especially since we have many new followers, including many graduate students. Graduate students are frequently told to get on Twitter or other forms of social media…
However… Let’s be honest: in many cases graduate students are told to get on Twitter by 2 types of people: 1) Folks that aren’t on the Twitter Dot Com or 2) folks that are not good at the Twitter Dot Com. We are on the Twitter Dot Com. We’re decent at it. We’d like to share a few pieces of advice. Before we get into technical advice for starting up with Twitter, we’ll begin with philosophical advice.
A lot of Twitter advice focuses on being your own person on Twitter; it’s a recommendation steeped in a lot of privilege. You’ll find the “be yourself” advice in a myriad of advice columns; you’ll find such advice below. However, recognize that such advice often comes from experiences centered within positions of great privilege. It is important to take any advice with a grain of salt.
Twitter has problems. There are rat bastards, trolls, and Nazis out there. There are people out there that will throw folks under the bus. Twitter can exacerbate systemic inequalities and can hang people out to dry. Twitter, the company, does little to stop this. All of the above doesn’t even account for the systemic inequalities within academia. Unfortunately, the work of supporting individuals attacked by sustained trolling campaigns falls on a larger community. You don’t have to engage with people. Mute and block are your friends.
Twitter is a weird platform and much of it has nothing to do with you. So, be cool with understanding that the workings of Twitter (platform and company) are weird (and often just bad). It doesn’t have all that much to do with you or the people you follow. We try to use Twitter to have a little bit of fun with PALS. We smash the retweet button. We post memes and gifs. We have a decent amount of engagement. However, Twitter isn’t what drives traffic to our site. On the flipside, Twitter is huge for making connections with folks interested in pitching a guest post. It has taken a while for us to get used to this facet of Twitter. For instance the recent meme-ification of PALS really didn’t happen until the coming of #WaltGrittman.
Don’t worry about running with big accounts or big people. Be your own dog. Find fellow travelers in terms of personality and your personal and professional interests. For example, it has taken me a great deal of time to find a handful of folks that appreciate my humor. Find folks that share the same personal and research interests. Pay attention to your research interests, but if you like museums or zoos or whatever, then follow accounts related to those interests, too. You will find fellow travelers. It can take time. Finding new folks is a cool thing about Twitter. Finding your Twitter voice is a process. Again, be your own dog as best as you can. It’s hard not to worry about being yourself when there is so much self-fashioning and promotion on Twitter. There is a lot of self-fashioning in academia. Twitter turns self-fashioning up to 11.
Try to be kind. Don’t be a bad person. The thing about assholes on Twitter is that we tell them to be kind and nice, but they don’t listen. Don’t placate abusive or condescending people. It’s actually harder than it sounds because Twitter rewards bad behaviors with likes and retweets. Twitter often foments a feed frenzy. Twitter seems big, but it can be a small world, especially in how it functions like a little public square in the world of academic fields and subfields and subfields of subfields.
Try to interact with other people, which is a hard thing to do for many of us. Wade into the discussions about your research interests. Get fizzy with the recurring debates about soda. Remember, Twitter is just weird. You don’t need to be on all the time, which is a hard thing to remember. Try to reply to people. Interact with them. Actually respond directly; don’t overuse the quote-tweet function. It takes a long time to figure out how to get a read on how some conversations work. Some conversations are a free-for-all. Some conversations are A-B conversations in public, so C your way out.
Some content resonates. Some tweets are duds. A lot of times the profound sinks to the bottom, but the mundane rises to the top. Just do you. It took me nearly 10 years to have a moderately viral tweet. I can’t explain it.
Twitter affords an opportunity to retool one’s scholarly interests outside of how the traditional academic world works. Running in certain circles means that I’ve been able to refocus my scholarly interests. Many of us at PALS have used Twitter to become early Americanists, for example.
Below you’ll find advice folks starting out with a new Twitter account. Again, keep in mind your own personal situation and account for your own internet safety.
- Use your own name, if you can, in the Twitter handle and in the name field for your account.
- Don’t be an egg. Make sure to include some kind of profile picture. Use a headshot, a picture of your research, an animal. Just don’t go with the default.
- Come up with a pithy bio for your account. Identify your affiliations and your research interests. It took me a long time to come up with a pithy bio. It took me writing a fellowship application to come up with my bio.
- Don’t go following crazy right away, especially with Twitter’s suggested follows that appear when creating a new account. Start building your Twitter network with people you know in real-life. By starting with people you know, you’ll build a network that will function as a way validating your account as one that is genuine.
- Tweet and reply to people in your initial network. You’re building up a sample set of tweets that demonstrate who you are as an individual #OnHere. Aim to build a record of consistent tweeting, maybe of 30 to 50 tweets.
- Start building the second level of your network. Start with your subfield; don’t jump right into the larger discipline. You’ll likely find it more rewarding to build a network of folks related to your subfield. Start by following academic blogs, professional organizations, & libraries/archives in your subfield. Then, check out their followers for further suggestions. You can build this network over time; no need to do it all at once. This manner of finding accounts is a much more fruitful approach than relying on Twitter’s suggestions.
Again, remember just to do you. It is okay to lurk and watch conversations unfold. Adapt anyone’s advice for your own circumstances. Welcome to the Twitter Dot Com. Hopefully this advice helps you with entering the fruitful and maddening world of Twitter.